Women owned business
Patricia Rubio
Patricia Rubio
You are funding something
you haven’t checked
A verdict on money already in motion

What are you paying for right now that you can’t tell is working?
You are funding something
you haven’t checked
A verdict on money already in motion

What are you paying for right now that you can’t tell is working?

You are funding something
you haven’t checked
A verdict on money already in motion

What are you paying for right now that you can’t tell is working?

20 years across corporate, government, and startups. NSF‑Certified I‑Corps Instructor since 2017. Guided 2,500+ founders and teams at Princeton, Berkeley, Harvard, USC, UT Austin, ASU, Tech of Monterrey, Georgia Tech. Ops leadership at Intel, HELLA, Solectron. Two companies built.
20 years across corporate, government, and startups. NSF‑Certified I‑Corps Instructor since 2017. Guided 2,500+ founders and teams at Princeton, Berkeley, Harvard, USC, UT Austin, ASU, Tech of Monterrey, Georgia Tech. Ops leadership at Intel, HELLA, Solectron. Two companies built.
20 years across corporate, government, and startups. NSF‑Certified I‑Corps Instructor since 2017. Guided 2,500+ founders and teams at Princeton, Berkeley, Harvard, USC, UT Austin, ASU, Tech of Monterrey, Georgia Tech. Ops leadership at Intel, HELLA, Solectron. Two companies built.

(05)

(Testimonial)

© 2026

Man Hoodie
“We got more than a roadmap. Sales increased 3X and navigated to the next win.”

Terrisa Duenas, Serial Founder & CEO

“We got more than a roadmap. Sales increased 3X and navigated to the next win.”

Terrisa Duenas, Serial Founder & CEO

“We got more than a roadmap. Sales increase 3X and navigated to the next win.”

Terrisa Duenas, Serial Founder & CEO

(01)

(About Us)

© 2026

(01)

(About Us)

You're in the right place if one of these feels true:
You're in the right place if one of these feels true:
You're in the right place if one of these feels true:
Everything still runs through you. You’re the last set of eyes on all of it, and you know that’s the bottleneck; you just don’t see how to change it.

Everything still runs through you. You’re the last set of eyes on all of it, and you know that’s the bottleneck; you just don’t see how to change it.

The hire, the campaign, the rebrand. Each one felt right at the time. Nothing has held, and you’ve stopped trusting your own read on what will.

The hire, the campaign, the rebrand. Each one felt right at the time. Nothing has held, and you’ve stopped trusting your own read on what will.

You wish you didn’t have to constantly chase down new clients all the time, and that all your clients were like that “awesome” client.

You wish you didn’t have to constantly chase down new clients all the time, and that all your clients were like that “awesome” client.

You are tired of losing good clients to your competitors, and wake up paranoid that you are going to lose “that” account.

You are tired of losing good clients to your competitors, and wake up paranoid that you are going to lose “that” account.

You’re not sure whether the number is too high, too low, or in front of the wrong person entirely.

You’re not sure whether the number is too high, too low, or in front of the wrong person entirely.

(07)

(Stats)

© 2026

What it costs while it runs unchecked
What it costs while it runs unchecked
What it costs while it runs unchecked
The money keeps going out on schedule. The hire is still on payroll. The campaign is still running. The build is still in progress. None of it has stopped, and none of it has been checked. Every month it stays unchecked is another month of spend committed to something you can't yet call a win or a loss.

The money keeps going out on schedule. The hire is still on payroll. The campaign is still running. The build is still in progress. None of it has stopped, and none of it has been checked. Every month it stays unchecked is another month of spend committed to something you can't yet call a win or a loss.

The money keeps going out on schedule. The hire is still on payroll. The campaign is still running. The build is still in progress. None of it has stopped, and none of it has been checked. Every month it stays unchecked is another month of spend committed to something you can't yet call a win or a loss.

The verdict
The verdict
The verdict
$2800 I rank what you have running against who will buy, what they'll buy, and why. Your evidence and your competitors', brought into one view. You get a verdict: what has proof under it, what's a hypothesis being funded as a finding, and in what order. Usually a cut. Sometimes a sequence. You leave with the first move decided and dated.

$2800 I rank what you have running against who will buy, what they'll buy, and why. Your evidence and your competitors', brought into one view. You get a verdict: what has proof under it, what's a hypothesis being funded as a finding, and in what order. Usually a cut. Sometimes a sequence. You leave with the first move decided and dated.

$2800 I rank what you have running against who will buy, what they'll buy, and why. Your evidence and your competitors', brought into one view. You get a verdict: what has proof under it, what's a hypothesis being funded as a finding, and in what order. Usually a cut. Sometimes a sequence. You leave with the first move decided and dated.

Everything you've achieved came from adding. The next level comes from cutting.

Book the Verdict

© 2026

Everything you've achieved came from adding. The next level comes from cutting.

Book the Verdict

© 2026

Everything you've achieved came from adding. The next level comes from cutting.

Book the Verdict

© 2026